Even though he runs one of the largest technology companies, Tim Cook, the CEO of Apple, has said that we as a society need to be thoughtful with technology: “Technology is capable of doing great things. But it doesn’t want to do great things. It doesn’t want to do anything. That part takes all of us.” Technology has developed at such a rapid rate though that society’s role in it has never been clearly defined. Technology companies have kept to themselves for obvious reasons. Most people find technology confusing or uninteresting so would rather just consume technology and not think about it. Yet, breaches of our data or use of our data by companies like Facebook make us frustrated. If we don’t start to take a more active role now, decisions will continue to be made that impact our lives or have big implications for the future.
One of my favorite examples of these types of decisions is from a small study done a few months ago. The study assessed whether scientists can predict (i.e. model) how we as humans make moral decisions – things like whether you would push a stranger off train tracks to save five people you know (which is a common psychological study). The study is being used for the development of self-driving cars. Up until this point, engineers had assumed that computers wouldn’t ever be able to model moral decisions such as this so some human intervention would always be needed. With these findings though, engineers could choose to do otherwise, whether we as consumers want it or not.
Like with other complicated industries such as credit cards, I empathize with people who feel that the industry is too complicated or have zero interest in the topic. Personally I love talking about both (probably more than people want to hear), but if we were dependent on frogs everyday, I would have zero interest in learning about them. Nevertheless, just as we wouldn’t (or shouldn’t) take out a mortgage without understanding how it works, we shouldn’t ignore the inner workings of the technology we use. Read a few articles a week about what technology companies are doing. Research something that’s been confusing about Facebook or a dating app to find out why it is the way it is. With the hours we spend on our phone, we can afford to take a little break from Candy Crush to get more educated on what controls 95% of our life. Who knows, you might even learn to like it.
